I’m very excited to announce the last book in the “Must-Win Deals” series, Can’t-Lose Accounts: Deliver Value and Make It Simple To Renew And Buy More, is live on Amazon with an official launch date of Tuesday, August 9! For the first week, my publisher has extended special pricing (Kindle version only) for my friends, colleagues and followers. Check it out on Amazon.
I’m very curious as well as passionate about the topic of Value in B2B relationships and my goal was to explain how we can effectively manage value throughout the Customer lifecycle. This book (the final of five books in the series) completes that lifecycle and I can now truly check this “bucket list” item off! Many of you (as well as my publisher) have asked if I could update and combine the series content into a single book. I’m seriously considering that but please allow me to take a little bit of time to savor this accomplishment.