I’m very excited that my book, “Must-Win Deals (How to Win Them and Why We Lose Them)”, is officially live on Amazon! For the first week ONLY, I’ve set the price to $0.99 for all of my friends, family, colleagues and connections. Check it out on Amazon: http://geni.us/U6VQ

For those that preordered the paperback version, I am told they have already started shipping and will arrive beginning today. Thanks so much for your support and your patience!

My overriding goal in writing the “Must-Win Deals” series is to help those in the increasingly difficult world of B2B sales to realize that things are even more challenging for B2B Buyers – especially when their goal is to make an informed decision and feel comfortable they are making the right decision. Instead of “selling harder”, I believe we should be making it easier to buy from us. And this book gives you the 4 simple and actionable concepts we should focus on.