If you are a client of mine, then you know I’m a huge fan of always providing options to the customer.  There have been several instances the past few weeks when, while working with clients on sales campaigns, I have been reminded me of just how powerful they are.  What are the advantages of providing options to your customers?

First and foremost, you are actually letting the customer buy from you versus you selling to them.  When presented with options, the customer is, in effect, being told that they have a say in what they are buying.  They actually get to choose the best solution for them.  What a concept!  You’ve also signaled to the customer that you are flexible and that you want to provide the best solution for the client.  It’s not just “my way or the highway”, which is how customers feel when presented with one and only one proposal from you.