Value Lifecycle TM conducts customized training workshops for executives, sales management, salespeople and cross-functional team members. Our interactive workshops address real business issues and apply key concepts to participants’ businesses, live accounts, opportunities, negotiations, and more.
Steve was recently interviewed by Elizabeth Doty for an article in PWC’s Strategy + Business. The topic centered on the key promises that every successful sales team must make (and keep) before, during and after the sale. Enjoy!
Steve is president and founder of Value Lifecycle TM, a strategy execution consulting practice that helps both selling and buying organizations position, negotiate, and close “must-win” deals. Steve works closely with clients to help them advance their corporate strategy, strengthen relationships with their customers and suppliers, and achieve sustainable business outcomes.
Is this opportunity qualified? Do I have a compelling value proposition that will increase my odds of winning?
Does my proposal setup the right negotiation? What is the “right deal” for this opportunity?
Is this customer likely to renew? What is changing with the customer’s business that presents new opportunities for me?