Value as a Service (VaaS)
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Value as a Service (VaaS)

When asked by clients, who really understands (and has successfully implemented) the transition from the traditional “perpetual license” model to a SaaS model, the first company that always comes to mind is Coupa Software.  They get the unique differences of a subscription based business and have effectively organized around those differences.  When I first met their CEO, Rob Bernshteyn, I joked that I was jealous he had beaten me to the phrase “Value as a Service” (VaaS) – for that is truly what we are talking about – and where the market is headed.  I hope you enjoy this informative blog from Coupa Software.–Steve

Operationalizing VaaS starts with ‘why’