‘Twas the January after Christmas, and we were feeling the loss
There was wailing and crying—especially the boss
We’d lost Santa’s business the year before
The resulting financials were quite the eyesore
Our arch-nemesis had beaten us, we couldn’t believe
Apparently, they had some new tricks up their sleeve
We had offered deep discounts, we offered services for free
We believed the business was still ours, we popped champagne corks with glee
Why didn’t we realize the man in the sleigh
Was all about delivery dates and not the price he would pay?
About his seasonal workers Santa surely cares more
Than the cost of the annual inventory he must store
We had heard the stories, everyone had
The competition had a new strategy and their management team was glad
There were fresh concepts in play, so we heard
These things were called Levers and new ideas they had spurred
Value before and after the sale was their favorite word
If only, in us, something like that had stirred
Tactical transactions aren’t the thing anymore?
Cyclic thinking is required to avoid being shown the door?
This problem the reindeer have never seen
We don’t expect to find horse, or cow, or wolverine
Pulling that sleigh on Christmas Eve
Santa, the stag’s business will never relieve
It seems in all business Santa is looking to find
Forward thinking sellers who share a like mind
Ones who earn a long-term relationship and who care
Ones who understand value and are self-aware
What options do we have, which way do we turn?
It’s time for a new idea, we need a new hook
Off to Amazon.com where we might find just the right book
A keyword search later and what does appear?
The missive that may just save NEXT year!
There is that word again, Value it seems
Will replace the need for tricks, tactics, and schemes
Creating Value, Proposing Value, will there be a third?
According to Steve the idea is not unheard!
Happy Holidays to all!